The 12 Best Pillows at Amazon of 2023

Finding the best pillow for your sleep position and preference can present a challenge that can take lots of trial and error. The beauty of Amazon is that you can not only choose from a vast collection of pillows in a variety of materials, sizes, shapes, and supportive benefits, but you can also get lots of good insight on whether a pillow is actually worth the money based on the reviews. 

“Amazon offers a great selection of pillows with detailed descriptions and the ease of shopping from your home,” says Leslie Lehr, an interior designer and lifestyle expert. In addition to the robust product descriptions that make purchasing pillows easier, Amazon offers a variety of quality options at both high and low price points, making it easier to find one (or several) that fit your budget. Whether you need a pair of classic bed pillows for your guest room or you're shopping for a pillow to support a specific sleep position, Amazon is a great place to shop. 

Ahead, we share our top picks for the best pillows at Amazon.

Best Overall

Beckham Hotel Collection Cooling Luxury Gel Pillow

With an average of 4.3 stars from over 230,000 Amazon customers, the Beckham Hotel Collection Pillows are our top pick for the best pillows at Amazon. Constructed from 100-percent memory foam, the luxe-worthy pillows are coveted for their value, how well they hold their shape, and how comfortable they are, no matter what your sleep preference may be. We love this set because you get two five-star hotel-quality pillows for right around $60 and don’t have to worry about needing to constantly replace them. Plus, they're machine washable, so they’re easy to care for.

Fill: Down alternative | Size: Queen, king | Sleep Position: Side, back, stomach | Set: Yes (2)

Best Budget

Amazon Basics Down-Alternative Pillows

If you need a new pair of great pillows but don’t want to spend a ton of money, Amazon Basics has you covered with their top-recommended down-alternative pillows. With an average of 4.3 stars from over 31,000 customers, these pillows are raved about for their value, comfort, and how they feel more like a memory foam pillow vs. a down pillow. The pillows come in two sizes — standard and king — and are made in an OEKO-TEX Standard 100 percent-certified factory, giving them an eco-friendly edge. 

Fill: Down alternative | Size: Standard, king | Sleep Position: Back, stomach | Set: Yes (2)

Best for Side Sleepers

Zoey Sleep Side Sleep Pillow

Sleeping on your side can get uncomfortable, especially if you don’t have the right pillow. If you’re on the hunt for the best pillow for side sleepers, consider the Zoey Sleep Side Sleep Pillow at Amazon. This luxe pillow is specifically designed with side sleepers in mind and comes top-rated by over 5,000 customers for how well it alleviates neck pain and supports the body while sleeping on the side. Some customers also say it relieves their shoulder pain as well as back pain. The pillow is constructed from memory foam and polyester and comes in either queen or king sizes so you can choose one that best fits your bed setup. 

Fill: Adjustable memory foam | Size: Queen, king | Sleep Position: Side | Set: No

Best for Neck Pain

Elviros Cervical Memory Foam Pillow

No matter your sleep preference, if you experience neck pain you can likely benefit from a pillow with a more ergonomic design. The Elviros Cervical Memory Foam Pillow is an excellent choice as it's designed to support the spine and alleviate pressure in the neck, whether you sleep on your neck, side, or stomach. The butterfly-shaped pillow comes in standard, queen, and king sizes and even features details like divots to place your arms comfortably on the pillow, so you’re not confined to keeping them down at your sides. 

Material: Memory foam | Size: Standard, queen, king | Sleep Position: Side, back, stomach | Set: No

Best for Back Sleepers

Uttu Sandwich Pillow

When sleeping on the back, a pillow like the Uttu Sandwich Pillow can work wonders. This pillow comes highly recommended with 4.4 stars from over 15,000 customers at Amazon. Most loved for its versatility (it's also side- and stomach-sleeper-friendly), longevity, and neck support, the memory foam pillow has a removable cover that's machine washable, plus an adjustable design so you can achieve that “just right” feeling. On top of that, it's constructed from bamboo viscose, so it has a cooling effect as well. 

Fill: Adjustable memory foam | Size: Queen, king | Sleep Position: Side, back | Set: No

Best for Stomach Sleepers

Bluewave Bedding Ultra Slim Gel Memory Foam Pillow

For stomach sleepers who often find themselves sleeping under their pillow, the Bluewave Bedding Ultra-Slim Gel Memory Foam Pillow is an excellent solution to your comfort woes. This pillow is relatively flat — though it does have three different height options — making it more comfortable for some stomach sleepers. Plus, it's made from a gel memory foam material that provides the added benefit of cooling relief while you sleep. The pillow also comes with a removable (and washable) bamboo pillow cover to keep it clean and fresh for years of use. 

Fill: Gel memory foam | Size: Standard and king in 3 heights | Sleep Position: Back, stomach | Set: No

Best for Maternity

Meiz Pregnancy Pillow

If you’re shopping for a body pillow for pregnancy and postpartum at Amazon, the Meiz Pregnancy Pillow is our top pick. This full-body pillow comes in three different lengths — 55, 60, and 65 inches — and 15 different colors and is made with a soft polyester fill. It also has a soft and cooling removable cover that is hypoallergenic, anti-bacterial, and machine washable. Plus, the pillow is designed to be completely versatile, whether you want it for sleep, lounging on the couch, breastfeeding, and more.

Fill: Adjustable polyester fiber | Size: 55, 60, 65 inches | Sleep Position: Side | Set: No

Best Cooling

SUPA Modern Cooling Bed Pillows

When it comes to the best cooling pillows, the SUPA Modern Cooling Bed Pillow on Amazon is a steal, considering you can get in a pack of one or two (this is the better value, cost-wise) in sizes standard, queen, and king. The pillow is constructed with a shredded memory foam fill that is gel-infused, so it keeps you cool and comfortable. With an average 4.4 stars from over 12,000 customers, the pillow comes recommended for its cool-to-the-touch surface and how comfortable and supportive it is on the neck and back. 

Fill: Gel-infused memory foam | Size: Standard, queen, king | Sleep Position: Side, back, stomach | Set: Yes (2)

Best Hypoallergenic

LUCID Shredded Memory Foam Pillow

Made with CertiPUR-US-certified hypoallergenic shredded memory foam, this pillow puts an elevated spin on a classic pillow. In addition to its hypoallergenic construction, the pillow is also made of breathable material and designed to support airflow through it so that it stays cool all night long. Available in a two-pack in sizes standard, king, and queen, the LUCID Premium Shredded Memory Foam Pillow also boasts thousands of top reviews from Amazon customers who liken it to sleeping on a cloud and rave about how well it holds its shape over time. 

Fill: Memory foam | Size: Standard, queen, king | Sleep Position: Side | Set: Yes (2)

Best Down

Continental Bedding Goose Down Pillow

If you love a goose-down pillow, the Continental Bedding Luxury Down Pillow is one of the best. Amazon shoppers appreciate the comfort and value of this pillow, giving it a 4.3-star rating overall. Available in both single and two-packs in standard, queen, and king sizes, this pillow is filled with fluffy goose down for a comfortable night’s sleep. The best part, however, is that you can choose how firm you want your pillow to be at checkout, as the luxury pillow comes in both a soft and firm option.  

Fill: Goose down | Size: Standard, queen, king in soft, medium, or firm | Sleep Position: Side, back, stomach | Set: Yes (2)

Best Leg and Knee

Sleep Yoga Knee Pillow

If you sleep on your side but need a pillow underneath, swap your bed pillow out for the Sleep Yoga Knee Pillow, which is specifically designed with the right firmness to provide lasting support and comfort while you sleep. The hypoallergenic pillow resembles a yoga bolster and is designed to go between your knees and legs while sleeping on your side. It features a comfortable and soft surface, too, though if you want to up the ante you can purchase the removable (and machine-washable) pillow cover separately.

Fill: Down alternative | Size: 26 x 13 x 3 inches | Sleep Position: Side | Set: No

Best Travel Pillow

Ostrich Pillow Go Neck Pillow

If you’re shopping for the best travel pillow, you’ll find it in the Ostrichpillow Go, which is designed with durable and structural memory foam with a soft rayon cover on top. The ergonomic neck pillow for plane, train, and car travel is compact and lightweight enough to fit in carry-on bags; it rolls up to fit in a small carrying case that compresses it by 60 percent, saving you space and preventing it from getting dirty while en route. Additionally, its high-density memory foam provides enough support for an actual restful sleep on the go. 

Material: Memory foam | Size: 10.5 x 9.5 x 6 inches | Sleep Position: Sitting upright | Set: No

How to Pick the Right Pillows at Amazon

Filling Material 

When shopping for pillows at Amazon, Lehr says to first look at the filling material to determine the best option for you. Pillows come in all sorts of filling, including down, memory foam (both solid and shredded), cotton, and down alternative, which is typically made of polyester. When in doubt, Lehr recommends trying a down pillow, however, if it’s not in your price point, an alternative like the Amazon Basics Down-Alternative Pillow is a fantastic place to start.

Firmness and Support 

“It is important to select the right level of firmness when buying a pillow,” says Lehr. “Depending on the type of sleeper you are, the right firmness will ensure a good night’s sleep,” she adds.” Most Amazon descriptions share details on the firmness and support offered, however, it helps to have a baseline to go off of. If you’re a side sleeper, medium-firm might provide the best support. Medium-firm is also a safe choice for back sleepers. And, if you prefer to sleep on your stomach or end up on your stomach in your sleep, you might find that a soft- to medium-firm pillow fits your needs best. 

Read Reviews 

Since you can’t test them out before purchasing, Amazon reviews are one of the biggest assets when shopping on the Prime marketplace for pillows. Lehr recommends taking the time to read through the reviews on Amazon to help make your purchasing decision. 

Frequently Asked Questions

• What brand makes the best pillows?

  If you’re shopping for the best pillow at Amazon, the Beckham Hotel Collection is an excellent brand to consider. We specifically love the Beckham Hotel Collection Bed Pillows because they are made from high-quality memory foam that offers a lot of support and has a luxury feel, despite the low-end price point. They are also machine washable, so they’re super easy to care for. For those looking for the best travel pillows, Ostrichpillow is a must-try, and we love the Ostrichpillow Go because it offers lots of ergonomic support, plus it packs down well, so it doesn’t take up a lot of room when not in use.

• What type of pillow is best?

  “Down pillows are made with light feathers which offer incredible softness, comfort, sustainability, and last longer than pillows made with synthetic fibers,” says Lehr. With that in mind, down pillows — like the Continental Bedding Luxury Down Pillow — aren’t the only choice when it comes to high-quality pillows. If you want something with a little extra list, Lehr recommends cotton pillows because they “are filled with a firm, natural material that provides more density.” You can also opt for a down alternative like the budget-friendly Amazon Basics Down-Alternative Pillow which “uses a filling made of polyester and can be cleaned in the washing machine,” says Fehr. “Polyester pillows are a low price-point option, filled with polyester, and easy to clean.”

• Are expensive pillows worth it?

  “Investing in a good night’s sleep could begin with the pillows you use,” says Lehr. And, while it is possible to find a fantastic budget-friendly pillow, Lehr explains that some pillows made with inexpensive materials are usually thin and lumpy, which could have an impact on sleep quality and overall comfort. “A high-quality pillow will offer comfort, support, a firmness option, and breathability which are all essential for a good night’s sleep,” she adds, noting how high-quality pillows tend to have a longer lifespan, too.

• How often should you replace your pillows?

  When buying a pillow — either at Amazon or from anywhere — you want to ensure they will last. According to Jessica De Kler, an interior designer and associate at CetraRuddy, pillows (and protective covers) should be replaced every two to three years. “Signs that your pillow should be replaced include loss in shape, neck and shoulder pain, and skin irritation,” Lehr says.

Take Our Word For It 

Jessie Quinn is a contributing commerce writer for PEOPLE and has written for publications such as Byrdie, InStyle, The Spruce, NYLON, and more. When researching the best pillow on Amazon, Jessie carefully considered all sleeping positions and the types of pillows that best meet the support needs for each. She also looked at material and overall construction to determine quality. Additionally, she connected with top interior design experts Jessica De Kler and Leslie Lehr to learn more about what makes a quality pillow and what to consider when shopping for pillows online at a marketplace like Amazon.

• Jessica De Kler is an interior designer and associate at CetraRuddy.
• Leslie Lehr is an interior designer and lifestyle expert.

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